Strategic Communications
Build a clear communications direction connected to business priorities.
- Communications planning and audits
- Messaging and positioning
- Audience and stakeholder strategy
- Fractional and as-needed communications leadership
Services
Communications support shaped around your priorities.
From focused projects to ongoing counsel, Starlite provides the strategy, content and execution organizations need to communicate clearly and move forward with confidence.
Public & Media Relations
Turn organizational expertise, milestones and impact into timely, credible stories for the audiences that matter.
- Media strategy and story development
- Targeted pitching and relationship building
- Press releases, pitches and media materials
- Interview coordination and preparation
- Media monitoring and coverage reporting
Thought Leadership
Help leaders become trusted, recognizable voices by clarifying their point of view and creating consistent opportunities to share it.
- Executive positioning and visibility plans
- Thought leadership and bylined articles
- Speeches, presentations and talking points
- Executive LinkedIn and owned content
- Media training and communications coaching
Crisis & Reputation
Prepare for high-stakes moments and protect trust through clear, timely and credible communications.
- Crisis communications planning
- Rapid-response messaging
- Reputation counsel
- Stakeholder communications
Storytelling & Social Media
Create human-centered stories and platform-ready content that help audiences understand and remember the organization’s message.
- Customer, employee and community stories
- Social media strategy and content
- Newsletters, blogs, scripts and video planning
- Website and digital newsroom content
SEO, GEO & AI Integration
Strengthen how the organization’s expertise is found and understood across search engines and AI platforms.
- Website navigation and content optimization
- SEO and GEO recommendations
- AI platform readiness
- Content structure and discoverability
Analytics & Optimization
Use meaningful data to improve communications performance and guide future decisions.
- Performance measurement
- Media and digital reporting
- Audience and content insights
- Ongoing optimization
Flexible Ways to Work Together
- Project-based: Focused support for a defined priority, launch, event or campaign.
- Monthly retainer: Ongoing strategy and execution with consistent senior-level support.
- As-needed support: Additional capacity when a team needs specialized expertise or timely help.
Let’s Build Your Reputation
From a focused project to ongoing counsel, let’s find the right way to work together.